How spammers destroyed reliable email Delivery


It resurfaced a few days ago, with a massive increase in spam complaints. According to a few experts mentioned by Krebs on the Web, the hosting company McColo “hosted computers that managed 75% of global spam.” Could that be true? Is it possible that one company is responsible for the volume of spam? The Washington Post followed up on this topic with an appropriately titled article: What is the reason so much spam originate from one source?

Hormel Foods’ SPiced hAM in spite of that, it’s quite amusing the Monty Python skit was the reason for the genesis in the name. The constant Viking message: “Spam, Spam, Spam” that blares to drown out all communications. However, after this moment of zany humor There’s nothing funny about spam

Because of spam and spammers that send junk and phishing scams all in a masse, to lists from affected computers all over the world There’s no laughing. However, it’s not just about the irritation of receiving spam in my inbox. That’s enough to make me sick. I’d like to imprison these abusive, greedy email criminals for their prank of taking down one of the best marketing tools ever invented.

Short version: I’ll simply rant about it here instead.

Spammers caused huge problems with reliability. Imagine that within the U.S., something like 80 percent of people is email-based. People are reading, opening emails looking for more information and we can provide it in segments, with personalized information. But, only when our clients think of it as an unorthodox brown-wrapped parcel that was delivered via snail mail in the aftermath of the anthrax outbreak.

How widespread is spam? The problem is so severe that when you look up statistics on spam, reports speak of averages per second and summaries of the last 24 hours in each nation, but the numbers remain thousands of dollars, and there are some leading types of messages being reported such as porn versus medications. The figures aren’t easy to confirm, since they are reported by different watchdog groups and email clients that monitor such items, but taken an entire, they’re useful. The takeaway can be summarized as follows: although we can end the plight of email spammers like companies such as McColo and others, their name will remain on the public’s experiences with junk mail.

The problem for me is: What can we do in order to increase the credibility for email’s legitimacy as a means of marketing? For one we can encourage better technology, regulation, and best practices in areas such as filters and identity authentication systems, keeping track of the reputations of ISPs and feedback from the postmaster’s pages, watch groups, etc. These are all a part of our work and account for much higher results and a higher degree of deliverability generally.

Individually, a potent weapon for fighting spam is simple, wise and openness. In the spirit of Christmas and spirit, I couldn’t bear to go on a rant without providing some suggestions for giving. Here are a few ways to use transparency in your marketing campaigns via email.

o Ensure that all CAN SPAM basic requirements are taken care of for and simple to follow for things like unsubscribing. Also, make the address in the email a way that it is easily identifiable and make sure that your subject lines are appealing and not luring. It’s also a good idea to add a signature along with contact information so that every email comes from a person who is able to be easily reached.

Give a detailed information about your permissions as well as privacy policy. If you intend to use the email address of your customer for renting lists, you must declare it. Be sure not to mislead your customers, or falsely portray information as a form of advertising or name captures for advertisers.

Communicate with your target audience with a style that’s clear transparent, truthful, and easy to comprehend without the use of heavy marketing or PR terminology. This is especially true in areas that are skewed by misinformation, like investment and financial planning manufacturing, insurance and many businesses to business sellers. In this instance, you face the issue of email and the business to compete with when trying to reach your target audience.

o Request for opinions from customers about their experiences with your product or service and then share their experiences – – the good, the ugly and the negative to your customers.